INTRODUCTION:-
Over the last century, people’s eating habits have changed a lot. Technology has also contributed to the changes in consumer preference as their dependence on technology has moved them to do everything online including getting cooked meals delivered to their doorstep.
Probably, this is the one of the reason why the mobile applications for ordering food online are so popular nowadays and became great source of ideas for UI/UX designers.
Project Goals:-
1. To help people in various cities reach out to various restaurants of their choices.
2. To help restaurants reach out to a wider market.
3. To deliver orders to respective customers who place orders using the app.
4. To improve the cashless economy system.
Challenge:-
I found that factors contributing to the popularity of online food ordering were: lack of time to prepare food, availability of variety, rewards and cash-backs. It led me to think of convenient and more attractive app for users in order to meet their expectations more precisely while ordering food online.
Task:-
Create UI/UX design of Mob App for ordering food online.
Problem Definition:-
The mobile aggregator is an application that combines various thematic platforms in order to increase their level of sales and ensure the convenience of the choice of dishes and drinks by users. A distinctive feature of the application is a single design, user-friendly interface.
I decided to create competing app where to make an order should be as simple as few clicks on mobile device. And it should be easy to understand and informative about the options and choices the users have.
Process:-
I’ve started the process with competitive research and I identified top three competitors. Analyzing and comparing the content of their apps helped me to determine the direction of development for this application.
Empathy Mapping:-
An Empathy map will help you understand your user’s needs while you develop a deeper understanding of the persons you are designing for. An Empathy Map is just one tool that can help you empathize and synthesize your observations from the research phase, and draw out unexpected insights about your user’s needs.
Further, to build empathy with users, I started off with a set of casual interviews. This resulted in a preliminary set of requirements and creating User Personas.
User persona:-
A user persona is a representation of the goals and behavior of a hypothesized group of users. In most cases, personas are synthesized from data collected from interviews with users.
Interviews helped me to discover list of main requests of the users:
• Quality of the service
• Good choice of listed restaurants
• Delivery/Take away option
• Price criterion
• Reviews of other users
Wireframes:-
Wireframes are used early in the development process to establish the basic structure of an app before visual design and content is added. In the ideation phase I created wireframes presenting information architecture of the future layout.
UI Design:-
Choosing colors for designs in general is not easy. So why can’t we just choose colors for our projects based on how we feel about them or based on the trends? I’ve become more aware that knowing color theory, preferences and background of the client, culture of users and comprehension of your audience and competitors is the best way to choose right color for your project.
Researching the competition is the best way to avoid unintentional plagiarism. It will give you an idea of common color threads that run through the other companies (whether they’re using correct colors or not) and it will show you what kind of direction to avoid to ensure that you don’t create something identical.
Also I went through some interesting ideas on Pinterest and made a board with them for visualizing.
Then I did analysis of colors, their perception and influence. The orange is a warm color. If you want to create an atmosphere of warmth and friendliness, you can safely choose orange. In addition, orange can add feelings of confidence and vitality, as well as stimulate the appetite. Orange should be used for products and services that are designed for a wide audience, as it creates the impression of low prices. This is how I came up with the mood board.
Mood board:-
Finally, after all researches and analysis were done I focused on designing all the screens through which a user will move, and created the visual elements — and their interactive properties — that facilitate this movement. I used things like patterns, spacing and color to guide the user and designed visual, interactive elements that respond in a way that feels natural to the user.
Reflection:-
Working on this project helped me learn that user research is crucial for the whole process of design application. Responsiveness is another important point in the UI/UX design. When the app shows the user immediate consequences of their action, there is a more personal connection.
There are many people who support the idea that digital products of today should be minimalist and purely functional. However, my experience and practice shows that people want to both solve the problems and feel aesthetic satisfaction using apps. The balance of these things was my responsibility as UI/UX designer on this project.
Conclusion:-
Food delivery is not new anymore, and this market will only be more crowded and more competitive. The important thing to stand out from competitors may be not recruiting more users and restaurants registered. Instead, to identify the valuable restaurants where can bring loyal customers and increase customers and restaurants’ satisfaction when they interface with your platform can be more crucial in this market.
In the past, only a few delivery platforms in this market and they tend to charge high commission and avoid direct contact among customers, drivers, and restaurants. However the delivery process in reality usually comes with a lot of uncertainty, so their tendency to cut off the communication actually cause users frustrated in their experience.
This project was fun and awesome as I learnt new things regarding to user interface and experience design, the food industry, etc. Also, I tried to create a simple, functional and minimalistic app to improve the experience of users at the time of placing food orders.
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