The pursuit of marketing and branding is a hard one. The ones dealing with the context will know that effective branding has a lot more to do than just slogans and billboards. It costs a lot and can drain an organization with hefty costs that might as well render no good. Knowing how to make a Wikipedia page may come very handy in the banding arena. It costs nothing other than getting the right content creator. With plenty of creative geniuses working online, it is better to hire them for some influential branding than to spend millions on a commercial. Don't you agree with that?