Many businesses complain that they have been doing marketing but they see no evident results. Why? This is because they do not do it the right way. For effective marketing today, a business should opt for online sites, create a Wikipedia page, make different social accounts, do email marketing, do affiliate marketing, be responsive to customers. Today, only running the ad on TV or newspaper ads will not do any good, a business needs to go the extra mile in order to achieve the desired results.
What are your views on this business perspective?