If you are looking to make a content strategy, then the first thing you are going to need is a goal. Without an objective, your marketing strategy would stray, and then it would cause your online marketing venture harm. So, whether you create a Wikipedia page for your business or make a blog for it, you need a strategy to help you keep things in motion. So, after identifying your goal, you need to identify the right platforms to use and then make a content calendar according to it. Did you find this useful?